The Marketing Playbook:
Winning Tips & Tricks for Busy CEOS

I've had the privilege of working with diverse organizations and navigating the intricate world of business interactions. Yet, some of the most profound insights into effective communication strategies have come from an unexpected source: my beloved four-legged companions.

In this post, I invite you to reflect on the remarkable parallels between our furry friends' communication styles and the landscape of professional interactions. From the wisdom of my 18-year-old Shih Tzu, Parker, to the silly enthusiasm of our 6-month-old Husky pup, Napa, each lesson offers a fresh perspective that has influenced my approach to communication in business.

(3 minute read)

A strong brand inspires confidence, evokes emotions, and ultimately drives customer loyalty.

In the Part 1 article published last week, we covered the mission-critical questions you should ask yourself to begin the brand development journey. Now let’s examine the art of crafting a compelling brand and break it down into the key areas to focus your limited time and resources on.

(3 minute read)

How does a healthcare technology brand move from its initial concept to market leadership?

As a seasoned marketing executive, I've had the privilege of witnessing and participating in rapid growth stages in healthcare technology companies. There are many critical questions you should ask yourself to ensure a successful and impactful brand development process. Questions like:

- What sets us apart from our competitors?

- How will our visual identity reflect who we are?

- What are the key touchpoint with our audience?

Asking yourself these crucial questions as you begin your brand-building journey will guide you towards crafting a strong and resonant brand that leaves a lasting impact.

(4 minute read)

"I'd love to be more active on LinkedIn, but I don't have time for it."
"People already follow my company on LinkedIn and Twitter. Why do I need to share content, too?"

And my favorite: "I'm allergic to self-promotion."

As busy senior executives, finding time to build a social media presence may seem like an added burden. However, being active on social platforms is crucial for enhancing brand visibility, engaging with your audience, and establishing thought leadership in your industry.

Read my 10 tips on how to build a strong executive positioning strategy on social media without sacrificing your precious time.

(4 minute read)

Are you considering launching a competitive Request-for-Proposal (RFP) process to find the perfect Branding, PR, or Marketing agency partner for your organization? Have you thought about engaging an independent consultant to guide you through this time-intensive process?

As busy CEOs, you understand the need to tap into external resources, but your attention is often divided across various aspects of your business. Engaging a consultant can be a game-changer, as they will skillfully alleviate the burden and complexity of this process.

(2 minute read)